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Beyond {the body}
Brand Strategy, Campaign
CLIENT
Sex Education
YEAR
2022
A campaign for teaching comprehensive sex education
in public schools
PROBLEM
Sex education as we know it is androcentric, heteronormative, and reproduction-based
INSIGHT
comprehensive sex-ed has long term benefits for peoples' physical and mental health
WHAT IF
there was a nationwide standardization of comprehensive sex-ed
Sex Education in the US
38 of America’s 50 states have sex education laws
30 of those curricula promote the ideal of abstinence until marriage.
Only eight include all components of a comprehensive sex education
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