/* ==========================================================================
   Sam Bellisfield Portfolio — Shared Stylesheet
   ========================================================================== */

:root {
  --paper: #F0EFEA;
  --paper-deep: #E6E4DC;
  --ink: #111110;
  --ink-soft: #2E2D2A;
  --muted: #85837B;
  --rule: #D3D0C4;
  --vermilion: #E63E1C;
  --cobalt: #1E3AFF;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }

body {
  font-family: 'IBM Plex Sans', sans-serif;
  background: var(--paper);
  color: var(--ink);
  font-weight: 400;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

body::before {
  content: '';
  position: fixed; inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.5'/%3E%3C/svg%3E");
  opacity: 0.035;
  pointer-events: none;
  mix-blend-mode: multiply;
  z-index: 1;
}

.wrap {
  position: relative; z-index: 2;
  max-width: 1340px;
  margin: 0 auto;
  padding: 0 48px;
}

/* ==========================================================================
   NAV
   ========================================================================== */
nav {
  padding: 26px 0;
  display: flex;
  justify-content: space-between;
  align-items: center;
  border-bottom: 1.5px solid var(--ink);
}
.logo {
  font-family: 'Archivo', sans-serif;
  font-size: 19px;
  font-weight: 700;
  letter-spacing: -0.025em;
  color: var(--ink);
  text-decoration: none;
  font-variation-settings: "wdth" 100;
}
.logo .slash { color: var(--vermilion); margin: 0 1px; font-weight: 800; }

.nav-links {
  display: flex;
  gap: 38px;
  list-style: none;
  align-items: center;
}
.nav-links a {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.18em;
  color: var(--ink);
  text-decoration: none;
  transition: color 0.2s;
  font-weight: 500;
}
.nav-links a:hover { color: var(--vermilion); }
.nav-links a.active { color: var(--vermilion); }
.nav-links .num { color: var(--vermilion); margin-right: 6px; }

/* ==========================================================================
   HERO (homepage)
   ========================================================================== */
.hero { padding: 110px 0 100px; }

.hero-meta {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink);
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 88px;
  font-weight: 500;
  flex-wrap: wrap;
}
.hero-meta .v-dot {
  width: 8px; height: 8px;
  background: var(--vermilion);
  border-radius: 50%;
  animation: pulse 2.4s ease-in-out infinite;
}
@keyframes pulse {
  0%, 100% { opacity: 1; transform: scale(1); }
  50% { opacity: 0.55; transform: scale(0.75); }
}
.hero-meta .sep { color: var(--muted); }

.hero-title {
  font-family: 'Archivo', sans-serif;
  font-weight: 700;
  font-size: clamp(84px, 14vw, 240px);
  line-height: 0.85;
  letter-spacing: -0.055em;
  color: var(--ink);
  font-variation-settings: "wdth" 95;
}
.hero-title .qm {
  color: var(--vermilion);
  font-weight: 800;
  display: inline-block;
  transform: translateY(-0.04em);
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 60px;
  margin-top: 24px;
  padding-top: 0;
  border-top: none;
}

.hero-sub {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(22px, 2.5vw, 32px);
  font-weight: 500;
  line-height: 1.22;
  color: var(--ink);
  letter-spacing: -0.025em;
  max-width: 580px;
}
.hero-sub em { font-style: italic; color: var(--vermilion); font-weight: 500; }

.hero-bio {
  font-size: 15px;
  line-height: 1.7;
  color: var(--ink-soft);
  max-width: 460px;
}
.hero-bio strong { font-weight: 600; color: var(--ink); }

.aside {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin-top: 24px;
  padding: 7px 14px;
  background: var(--cobalt);
  color: var(--paper);
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 500;
  border-radius: 2px;
}
.aside::before {
  content: '';
  width: 6px; height: 6px;
  background: var(--paper);
  border-radius: 50%;
}

/* ==========================================================================
   SECTION HEAD (homepage)
   ========================================================================== */
.section-head {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 48px;
  padding: 90px 0 56px;
  border-top: 1.5px solid var(--ink);
  align-items: start;
}
.section-num {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink);
  padding-top: 12px;
  font-weight: 500;
}
.section-num .big {
  display: block;
  font-family: 'Archivo', sans-serif;
  font-size: 90px;
  font-weight: 700;
  color: var(--vermilion);
  margin-top: 4px;
  letter-spacing: -0.045em;
  line-height: 1;
  font-variation-settings: "wdth" 87;
}
.section-title {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(40px, 5.4vw, 72px);
  font-weight: 600;
  line-height: 1.02;
  letter-spacing: -0.035em;
  color: var(--ink);
  max-width: 940px;
  font-variation-settings: "wdth" 97;
}
.section-title em { font-style: italic; color: var(--vermilion); }
.section-title .blue { font-style: italic; color: var(--cobalt); }

/* ==========================================================================
   WORK TEASERS (homepage)
   ========================================================================== */
.work-teasers {
  padding-bottom: 100px;
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 48px;
}
.work-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-soft);
  padding-top: 6px;
  font-weight: 500;
}
.work-label .v { color: var(--vermilion); display: block; margin-bottom: 8px; }

.teasers-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px 40px;
}
.teaser {
  cursor: pointer;
  transition: transform 0.25s ease;
  text-decoration: none;
  color: var(--ink);
  display: block;
}
.teaser:hover { transform: translateY(-3px); }
.teaser:hover .teaser-visual::before { opacity: 1; }
.teaser:hover .teaser-title em { color: var(--vermilion); }
.teaser:hover .teaser-read { gap: 14px; color: var(--vermilion); }

.teaser-visual {
  aspect-ratio: 5 / 4;
  border-radius: 3px;
  margin-bottom: 22px;
  position: relative;
  overflow: hidden;
}
.teaser-visual::before {
  content: '';
  position: absolute; inset: 0;
  background: radial-gradient(circle at 32% 32%, rgba(255,255,255,0.18) 0%, transparent 60%);
  opacity: 0.5;
  transition: opacity 0.25s ease;
}

/* Project gradient placeholders */
.tv-headvet      { background: linear-gradient(135deg, #7A9ECB 0%, #4B6FA3 50%, #F2E8D9 100%); }
.tv-oumlil       { background: linear-gradient(135deg, #1E3AFF 0%, #0A1A8A 50%, #F0EFEA 100%); }
.tv-canncestra   { background: linear-gradient(135deg, #1B3B5F 0%, #3A6B8F 60%, #62B2D1 100%); }
.tv-walmart      { background: linear-gradient(135deg, #0071CE 0%, #004B85 50%, #FFC220 100%); }
.tv-youluckyduck { background: linear-gradient(135deg, #F1D02F 0%, #C7A516 40%, #142230 100%); }
.tv-schillari    { background: linear-gradient(135deg, #0E1F4D 0%, #1B3580 50%, #F2B800 100%); }
.tv-howdypartner { background: linear-gradient(135deg, #B8523A 0%, #8C3A26 50%, #F1EAD4 100%); }
.tv-adobe        { background: linear-gradient(135deg, #0A0A1A 0%, #2D1B5C 30%, #E6446F 70%, #F26B3D 100%); }
.tv-doze         { background: linear-gradient(135deg, #0A1438 0%, #1A2A6B 60%, #F2C76B 100%); }

.teaser-meta {
  display: flex;
  justify-content: space-between;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin-bottom: 12px;
  font-weight: 500;
}
.teaser-meta .year { color: var(--vermilion); }

.teaser-title {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(30px, 3.2vw, 40px);
  font-weight: 600;
  line-height: 1.08;
  letter-spacing: -0.028em;
  margin-bottom: 10px;
  color: var(--ink);
  font-variation-settings: "wdth" 97;
}
.teaser-title em { font-style: italic; font-weight: 500; transition: color 0.2s; }

.teaser-desc {
  font-size: 14px;
  line-height: 1.55;
  color: var(--ink-soft);
  margin-bottom: 16px;
  max-width: 460px;
}

.teaser-read {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink);
  font-weight: 500;
  transition: gap 0.2s, color 0.2s;
}

.see-all {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 48px;
  padding: 0 0 120px;
}
.see-all-link {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(28px, 3.5vw, 44px);
  font-weight: 600;
  letter-spacing: -0.035em;
  color: var(--ink);
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 18px;
  transition: color 0.2s, gap 0.2s;
  font-variation-settings: "wdth" 97;
}
.see-all-link:hover { color: var(--vermilion); gap: 26px; }
.see-all-link .arrow { color: var(--vermilion); font-weight: 700; }

/* ==========================================================================
   ABOUT (homepage)
   ========================================================================== */
.about {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 56px;
  padding-bottom: 120px;
  align-items: start;
}
.about-photo {
  position: sticky;
  top: 32px;
}
.about-photo img {
  width: 100%;
  aspect-ratio: 2 / 3;
  object-fit: cover;
  border-radius: 3px;
  display: block;
  filter: grayscale(0%);
}
.about-body {
  font-size: clamp(18px, 1.6vw, 20px);
  line-height: 1.62;
  color: var(--ink);
  max-width: 720px;
}
.about-body p + p { margin-top: 20px; }
.about-body em { font-style: italic; color: var(--vermilion); font-weight: 500; }
.about-body strong { font-weight: 600; color: var(--ink); }
.about-body .highlight {
  font-weight: 500;
  background: linear-gradient(180deg, transparent 62%, rgba(230, 62, 28, 0.18) 62%);
  padding: 0 3px;
}
.about-pullquote {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(22px, 2.4vw, 30px);
  font-weight: 500;
  font-style: italic;
  line-height: 1.3;
  letter-spacing: -0.022em;
  color: var(--cobalt);
  margin: 36px 0 10px;
  padding: 0 0 0 22px;
  border-left: 3px solid var(--vermilion);
  max-width: 640px;
}

/* ==========================================================================
   BRANDS (homepage)
   ========================================================================== */
.brands {
  padding-bottom: 130px;
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 48px;
}
.brands-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-soft);
  padding-top: 10px;
  font-weight: 500;
}
.brands-label .v { color: var(--vermilion); display: block; margin-bottom: 8px; }
.brands-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--rule);
  border: 1px solid var(--rule);
}
.brand-cell {
  background: var(--paper);
  padding: 32px 20px;
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 130px;
  transition: background 0.2s;
}
.brand-cell:hover { background: var(--paper-deep); }
.brand-name {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(17px, 1.7vw, 22px);
  font-weight: 600;
  letter-spacing: -0.022em;
  color: var(--ink);
  text-align: center;
  line-height: 1.15;
  font-variation-settings: "wdth" 97;
}
.brand-name em { font-style: italic; font-weight: 500; color: var(--cobalt); }

/* ==========================================================================
   PRESS (homepage)
   ========================================================================== */
.press {
  padding: 80px 48px;
  border-top: 1.5px solid var(--ink);
  border-bottom: 1.5px solid var(--ink);
  display: grid;
  grid-template-columns: 200px 1fr 220px;
  gap: 48px;
  align-items: center;
  background: var(--paper-deep);
  margin: 0 -48px;
}
.press-label-link {
  text-decoration: none;
  color: inherit;
  display: block;
  transition: color 0.2s;
}
.press-label-link:hover .press-label {
  color: var(--vermilion);
}
.press-label-link:hover .press-arrow {
  color: var(--vermilion);
  transform: translateX(2px) translateY(-2px);
}
.press-arrow {
  display: inline-block;
  margin-left: 4px;
  transition: transform 0.2s, color 0.2s;
  color: var(--ink);
}
.press-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--vermilion);
  font-weight: 500;
  transition: color 0.2s;
}
.press-gif {
  aspect-ratio: 1 / 1;
  overflow: hidden;
  border-radius: 2px;
  background: #FAFAF5;
}
.press-gif img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.press-quote {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(24px, 3.2vw, 38px);
  font-weight: 500;
  line-height: 1.24;
  color: var(--ink);
  max-width: 900px;
  letter-spacing: -0.028em;
  font-variation-settings: "wdth" 97;
}
.press-quote em { font-style: italic; color: var(--vermilion); }
.press-quote .cite {
  display: block;
  margin-top: 22px;
  font-family: 'IBM Plex Mono', monospace;
  font-style: normal;
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-soft);
  font-weight: 500;
}
.press-ig-link {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  margin-top: 14px;
  font-family: 'IBM Plex Mono', monospace;
  font-style: normal;
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--vermilion);
  font-weight: 500;
  text-decoration: none;
  padding: 4px 0;
  border-bottom: 1px solid transparent;
  transition: border-color 0.2s, gap 0.2s;
}
.press-ig-link:hover {
  border-bottom-color: var(--vermilion);
  gap: 10px;
}
.press-ig-arrow {
  display: inline-block;
  transition: transform 0.2s;
}
.press-ig-link:hover .press-ig-arrow {
  transform: translateX(2px) translateY(-2px);
}

/* ==========================================================================
   CONTACT (homepage)
   ========================================================================== */
.contact {
  padding: 140px 0 100px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: end;
}
.contact-left { max-width: 640px; }
.contact-eyebrow {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--vermilion);
  margin-bottom: 28px;
  font-weight: 500;
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.contact-eyebrow::before {
  content: '';
  width: 24px; height: 1.5px;
  background: var(--vermilion);
}
.contact-headline {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(56px, 8vw, 140px);
  font-weight: 700;
  line-height: 0.9;
  letter-spacing: -0.05em;
  font-variation-settings: "wdth" 95;
}
.contact-headline em { font-style: italic; color: var(--vermilion); font-weight: 500; }
.contact-right { padding-bottom: 20px; }
.contact-copy {
  font-size: 16px;
  color: var(--ink-soft);
  line-height: 1.6;
  margin-bottom: 32px;
  max-width: 440px;
}
.contact-email {
  display: block;
  font-family: 'Archivo', sans-serif;
  font-size: clamp(20px, 2.4vw, 28px);
  font-weight: 600;
  letter-spacing: -0.022em;
  color: var(--ink);
  text-decoration: none;
  margin-bottom: 8px;
  transition: color 0.2s;
  font-variation-settings: "wdth" 97;
}
.contact-email:hover { color: var(--vermilion); }
.contact-email .arrow { color: var(--vermilion); margin-left: 6px; }
.contact-linkedin {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink);
  text-decoration: none;
  padding: 11px 20px;
  border: 1.5px solid var(--ink);
  border-radius: 2px;
  font-weight: 500;
  margin-top: 18px;
  transition: all 0.2s;
}
.contact-linkedin:hover { background: var(--ink); color: var(--paper); }

/* ==========================================================================
   PAGE HEADER (work + case studies)
   ========================================================================== */
.page-header { padding: 100px 0 80px; }
.page-eyebrow {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--vermilion);
  font-weight: 500;
  margin-bottom: 24px;
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.page-eyebrow::before {
  content: '';
  width: 24px; height: 1.5px;
  background: var(--vermilion);
}
.page-title {
  font-family: 'Archivo', sans-serif;
  font-weight: 700;
  font-size: clamp(72px, 11vw, 180px);
  line-height: 0.88;
  letter-spacing: -0.05em;
  color: var(--ink);
  font-variation-settings: "wdth" 95;
  margin-bottom: 32px;
}
.page-title em { font-style: italic; color: var(--vermilion); font-weight: 600; }
.page-intro {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(20px, 2.2vw, 26px);
  font-weight: 500;
  line-height: 1.3;
  color: var(--ink-soft);
  max-width: 780px;
  letter-spacing: -0.02em;
}
.page-intro em { font-style: italic; color: var(--vermilion); }

/* ==========================================================================
   WORK INDEX GRID (work.html)
   ========================================================================== */
.work-section {
  padding: 70px 0;
  border-top: 1.5px solid var(--ink);
}
.work-section-head {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 48px;
  margin-bottom: 56px;
}
.work-section-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--vermilion);
  font-weight: 500;
  padding-top: 8px;
}
.work-section-title {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(32px, 4vw, 52px);
  font-weight: 600;
  line-height: 1.05;
  letter-spacing: -0.03em;
  color: var(--ink);
  font-variation-settings: "wdth" 97;
  max-width: 720px;
}
.work-section-title em { font-style: italic; color: var(--vermilion); font-weight: 500; }

/* Case study grid */
.work-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 56px 32px;
}
.work-card {
  text-decoration: none;
  color: var(--ink);
  display: block;
  transition: transform 0.25s ease;
}
.work-card:hover { transform: translateY(-3px); }
.work-card:hover .work-card-visual::before { opacity: 1; }
.work-card:hover .work-card-title em { color: var(--vermilion); }

.work-card-visual {
  aspect-ratio: 4 / 3;
  border-radius: 3px;
  margin-bottom: 18px;
  position: relative;
  overflow: hidden;
}
.work-card-visual::before {
  content: '';
  position: absolute; inset: 0;
  background: radial-gradient(circle at 32% 32%, rgba(255,255,255,0.18) 0%, transparent 60%);
  opacity: 0.5;
  transition: opacity 0.25s ease;
}
.work-card-meta {
  display: flex;
  justify-content: space-between;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin-bottom: 10px;
  font-weight: 500;
}
.work-card-meta .year { color: var(--vermilion); }
.work-card-title {
  font-family: 'Archivo', sans-serif;
  font-size: 24px;
  font-weight: 600;
  line-height: 1.1;
  letter-spacing: -0.025em;
  margin-bottom: 8px;
  color: var(--ink);
  font-variation-settings: "wdth" 97;
}
.work-card-title em {
  font-style: italic;
  font-weight: 500;
  transition: color 0.2s;
}
.work-card-desc {
  font-size: 14px;
  line-height: 1.55;
  color: var(--ink-soft);
}

/* Packaging gallery rows */
.packaging-row {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 48px;
  align-items: start;
  padding: 32px 0;
  border-top: 1px solid var(--rule);
}
.packaging-row:first-child { border-top: none; padding-top: 0; }

.packaging-row-meta {
  padding-top: 4px;
}
.packaging-row-name {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(24px, 2.4vw, 30px);
  font-weight: 600;
  letter-spacing: -0.025em;
  color: var(--ink);
  margin-bottom: 8px;
  line-height: 1.1;
  font-variation-settings: "wdth" 97;
}
.packaging-row-name em { font-style: italic; font-weight: 500; color: var(--cobalt); }
.packaging-row-info {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-soft);
  font-weight: 500;
  line-height: 1.6;
}
.packaging-row-info .year { color: var(--vermilion); }

.packaging-thumbnails {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 12px;
}
.packaging-thumb {
  aspect-ratio: 1 / 1;
  border-radius: 3px;
  position: relative;
  overflow: hidden;
}
.packaging-thumb::before {
  content: '';
  position: absolute; inset: 0;
  background: radial-gradient(circle at 32% 32%, rgba(255,255,255,0.15) 0%, transparent 60%);
}

/* Packaging brand color treatments */
.pk-gotmilk-1 { background: linear-gradient(135deg, #C13B2A 0%, #6F1208 100%); }
.pk-gotmilk-2 { background: linear-gradient(135deg, #E8B0C2 0%, #B8728A 100%); }
.pk-gotmilk-3 { background: linear-gradient(135deg, #E8D9B0 0%, #B89F6F 100%); }
.pk-gotmilk-4 { background: linear-gradient(135deg, #B0D4E8 0%, #7AA3C2 100%); }

.pk-att-1 { background: linear-gradient(135deg, #00A8E0 0%, #0061A0 100%); }
.pk-att-2 { background: linear-gradient(135deg, #1A1A1A 0%, #4A4A5C 100%); }
.pk-att-3 { background: linear-gradient(135deg, #2D6BB8 0%, #14336B 100%); }

.pk-bd-1 { background: linear-gradient(135deg, #1A1A1A 0%, #404040 100%); }
.pk-bd-2 { background: linear-gradient(135deg, #C13B2A 0%, #8C1F12 100%); }
.pk-bd-3 { background: linear-gradient(135deg, #1A1A1A 0%, #C13B2A 100%); }

.pk-table12-1 { background: linear-gradient(135deg, #F2C73B 0%, #E64A6B 100%); }
.pk-table12-2 { background: linear-gradient(135deg, #E64A6B 0%, #F2C73B 100%); }

.pk-ihs-1 { background: linear-gradient(135deg, #4A2D8C 0%, #1A0F38 100%); }

/* ==========================================================================
   CASE STUDY PAGES
   ========================================================================== */
.case-hero {
  padding: 80px 0 60px;
}
.case-eyebrow {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--vermilion);
  font-weight: 500;
  margin-bottom: 28px;
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.case-eyebrow::before {
  content: '';
  width: 24px; height: 1.5px;
  background: var(--vermilion);
}
.case-eyebrow a {
  color: var(--vermilion);
  text-decoration: none;
}
.case-eyebrow a:hover { color: var(--ink); }

.case-hero-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: end;
  margin-bottom: 56px;
}
.case-hero-title {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(64px, 9vw, 130px);
  font-weight: 700;
  line-height: 0.92;
  letter-spacing: -0.05em;
  color: var(--ink);
  font-variation-settings: "wdth" 95;
}
.case-hero-title em { font-style: italic; color: var(--vermilion); font-weight: 500; }
.case-hero-meta {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink);
  font-weight: 500;
  padding-bottom: 12px;
}
.case-hero-meta .year {
  display: block;
  font-family: 'Archivo', sans-serif;
  font-size: 48px;
  font-weight: 700;
  color: var(--vermilion);
  margin-bottom: 18px;
  letter-spacing: -0.04em;
  line-height: 1;
  font-variation-settings: "wdth" 87;
}
.case-hero-meta .role-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
}
.case-hero-meta .role-tag {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink);
  font-weight: 500;
  padding: 7px 11px;
  border: 1px solid var(--ink);
  border-radius: 2px;
  background: transparent;
}

.case-hero-dek {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(20px, 2.2vw, 26px);
  font-weight: 400;
  line-height: 1.4;
  color: var(--ink);
  max-width: 800px;
  letter-spacing: -0.012em;
  margin-bottom: 60px;
}
.case-hero-dek em { font-style: italic; color: var(--vermilion); }
.case-hero-dek strong { font-weight: 600; }

.case-visual {
  aspect-ratio: 8 / 5;
  border-radius: 3px;
  margin-bottom: 80px;
  position: relative;
  overflow: hidden;
  box-shadow: 0 32px 80px -24px rgba(17, 17, 16, 0.3);
}
.case-visual img, .case-visual video,
.teaser-visual img, .teaser-visual video,
.work-card-visual img, .work-card-visual video,
.slot img, .slot video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.case-visual-label {
  position: absolute;
  bottom: 24px;
  left: 28px;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.24em;
  color: rgba(255,255,255,0.85);
  font-weight: 500;
}

/* Project visuals (large) */
.cv-headvet      { background: linear-gradient(135deg, #7A9ECB 0%, #4B6FA3 50%, #F2E8D9 100%); }
.cv-oumlil       { background: linear-gradient(135deg, #1E3AFF 0%, #0A1A8A 50%, #F0EFEA 100%); }
.cv-canncestra   { background: linear-gradient(135deg, #1B3B5F 0%, #3A6B8F 60%, #62B2D1 100%); }
.cv-walmart      { background: linear-gradient(135deg, #0071CE 0%, #004B85 50%, #FFC220 100%); }
.cv-youluckyduck { background: linear-gradient(135deg, #F1D02F 0%, #C7A516 40%, #142230 100%); }
.cv-schillari    { background: linear-gradient(135deg, #0E1F4D 0%, #1B3580 50%, #F2B800 100%); }
.cv-howdypartner { background: linear-gradient(135deg, #B8523A 0%, #8C3A26 50%, #F1EAD4 100%); }
.cv-adobe        { background: linear-gradient(135deg, #0A0A1A 0%, #2D1B5C 30%, #E6446F 70%, #F26B3D 100%); }
.cv-doze         { background: linear-gradient(135deg, #0A1438 0%, #1A2A6B 60%, #F2C76B 100%); }

/* The Thinking framework */
.framework {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 48px;
  margin-bottom: 80px;
}
.framework-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--vermilion);
  font-weight: 500;
  padding-top: 4px;
}
.framework-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
  max-width: 980px;
}
.fw-item {
  padding-top: 20px;
  border-top: 2px solid var(--ink);
}
.fw-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--vermilion);
  font-weight: 500;
  margin-bottom: 14px;
}
.fw-item p {
  font-size: 15px;
  line-height: 1.6;
  color: var(--ink);
}

/* Solution block */
.solution {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 48px;
  margin-bottom: 64px;
}
.solution-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--vermilion);
  font-weight: 500;
  padding-top: 4px;
}
.solution-body {
  max-width: 800px;
}
.solution-body h3 {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(28px, 3.4vw, 42px);
  font-weight: 600;
  line-height: 1.1;
  letter-spacing: -0.03em;
  margin-bottom: 24px;
  color: var(--ink);
  font-variation-settings: "wdth" 97;
}
.solution-body h3 em { font-style: italic; color: var(--vermilion); font-weight: 500; }
.solution-body p {
  font-size: 17px;
  line-height: 1.7;
  color: var(--ink);
  margin-bottom: 18px;
}
.solution-body strong { font-weight: 600; color: var(--ink); }

/* Highlight callout block */
.callout {
  background: var(--ink);
  color: var(--paper);
  padding: 36px 40px;
  margin: 32px 0;
  border-radius: 3px;
}
.callout .callout-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--vermilion);
  margin-bottom: 14px;
  font-weight: 500;
}
.callout .callout-body {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(20px, 2.2vw, 26px);
  font-weight: 500;
  line-height: 1.3;
  letter-spacing: -0.022em;
  color: var(--paper);
  font-variation-settings: "wdth" 97;
}
.callout .callout-body em { font-style: italic; color: var(--vermilion); }

/* ==========================================================================
   GALLERY PATTERNS
   ========================================================================== */

/* Block label reused across gallery sections */
.gallery-block-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--vermilion);
  font-weight: 500;
  margin-bottom: 24px;
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 48px;
}
.gallery-block-label .gbl-label { padding-top: 4px; }
.gallery-block-label .gbl-title {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(28px, 3.4vw, 42px);
  font-weight: 600;
  line-height: 1.05;
  letter-spacing: -0.03em;
  color: var(--ink);
  text-transform: none;
  letter-spacing: -0.03em;
  font-variation-settings: "wdth" 97;
}
.gallery-block-label .gbl-title em { font-style: italic; color: var(--vermilion); font-weight: 500; }

/* Placeholder slot (used by all patterns) */
.slot {
  aspect-ratio: 4 / 3;
  border: 1.5px dashed #B5B2A6;
  border-radius: 3px;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  padding: 18px;
  text-align: center;
  background: rgba(17, 17, 16, 0.02);
  transition: background 0.2s;
  position: relative;
  overflow: hidden;
}
.slot:has(img), .slot:has(video) {
  border: none;
  background: transparent;
  padding: 0;
}
.slot:hover { background: rgba(17, 17, 16, 0.04); }
.slot.tall { aspect-ratio: 3 / 4; }
.slot.wide { aspect-ratio: 16 / 9; grid-column: 1 / -1; }
.slot.square { aspect-ratio: 1 / 1; }
.slot.full { aspect-ratio: 21 / 9; grid-column: 1 / -1; }
.slot-num {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 9px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--vermilion);
  font-weight: 500;
  margin-bottom: 8px;
}
.slot-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-soft);
  font-weight: 500;
  line-height: 1.4;
  max-width: 220px;
}

/* PATTERN A — Hero + supporting grid */
.gallery-grid {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 48px;
  margin-bottom: 80px;
}
.gallery-grid-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--vermilion);
  font-weight: 500;
  padding-top: 4px;
}
.gallery-grid-content {
  display: grid;
  gap: 12px;
  align-items: start;
}
.gallery-grid-content.cols-2 { grid-template-columns: repeat(2, 1fr); }
.gallery-grid-content.cols-3 { grid-template-columns: repeat(3, 1fr); }

/* PATTERN B — Pillar sections */
.pillars {
  margin-bottom: 80px;
}
.pillar {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 48px;
  padding: 48px 0;
  border-top: 1px solid var(--rule);
}
.pillar:first-child { border-top: 1.5px solid var(--ink); }
.pillar-meta {
  padding-top: 4px;
}
.pillar-num {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--vermilion);
  font-weight: 500;
  margin-bottom: 8px;
}
.pillar-body {
  max-width: 800px;
}
.pillar-title {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(26px, 3vw, 36px);
  font-weight: 600;
  line-height: 1.05;
  letter-spacing: -0.028em;
  color: var(--ink);
  margin-bottom: 16px;
  font-variation-settings: "wdth" 97;
}
.pillar-title em { font-style: italic; color: var(--vermilion); font-weight: 500; }
.pillar-copy {
  font-size: 15px;
  line-height: 1.7;
  color: var(--ink-soft);
  margin-bottom: 24px;
}
.pillar-copy strong { font-weight: 600; color: var(--ink); }
.pillar-gallery {
  display: grid;
  gap: 12px;
  align-items: start;
}
.pillar-gallery.cols-2 { grid-template-columns: repeat(2, 1fr); }
.pillar-gallery.cols-3 { grid-template-columns: repeat(3, 1fr); }
.pillar-gallery.cols-4 { grid-template-columns: repeat(4, 1fr); }

/* Pillar sub-sections — for deeper per-item copy */
.pillar-sub {
  margin-top: 72px;
  padding-top: 32px;
  border-top: 1px solid var(--rule);
}
.pillar-sub:first-of-type {
  margin-top: 40px;
}
.pillar-sub-title {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(20px, 2vw, 26px);
  font-weight: 600;
  line-height: 1.1;
  letter-spacing: -0.018em;
  color: var(--ink);
  margin-bottom: 14px;
  font-variation-settings: "wdth" 97;
}
.pillar-sub-title em {
  font-style: italic;
  color: var(--vermilion);
  font-weight: 500;
}
.pillar-sub-num {
  display: inline-block;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.16em;
  font-weight: 500;
  color: var(--muted);
  font-style: normal;
  margin-right: 14px;
  vertical-align: 0.28em;
}
.pillar-sub-copy {
  font-size: 15px;
  line-height: 1.7;
  color: var(--ink-soft);
  margin-bottom: 24px;
  max-width: 62ch;
}
.pillar-sub-media {
  max-width: 640px;
}

/* PATTERN C — Editorial long-scroll */
.scroll-gallery {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 48px;
  margin-bottom: 80px;
}
.scroll-gallery-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--vermilion);
  font-weight: 500;
  padding-top: 4px;
}
.scroll-gallery-content {
  display: flex;
  flex-direction: column;
  gap: 36px;
}
.scroll-item {
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.scroll-caption {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-soft);
  font-weight: 500;
  line-height: 1.5;
  max-width: 580px;
}
.scroll-caption strong { color: var(--ink); font-weight: 600; }

/* RESPONSIVE OVERRIDES for galleries */
@media (max-width: 900px) {
  .gallery-block-label, .gallery-grid, .pillar, .scroll-gallery {
    grid-template-columns: 1fr;
    gap: 24px;
  }
  .gallery-grid-content.cols-2,
  .gallery-grid-content.cols-3,
  .pillar-gallery.cols-2,
  .pillar-gallery.cols-3,
  .pillar-gallery.cols-4 {
    grid-template-columns: 1fr;
  }
}

/* ==========================================================================
   ROLE TAGS (homepage cards) — keep this for backward compat,
   removing the bottom .role section from case study pages
   ========================================================================== */

/* Next case study link */
.next-case {
  padding: 80px 0 100px;
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 48px;
}
.next-case-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-soft);
  font-weight: 500;
  padding-top: 18px;
}
.next-case-link {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(40px, 6vw, 80px);
  font-weight: 700;
  letter-spacing: -0.04em;
  color: var(--ink);
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 24px;
  transition: color 0.2s, gap 0.2s;
  font-variation-settings: "wdth" 95;
  line-height: 1;
}
.next-case-link:hover {
  color: var(--vermilion);
  gap: 36px;
}
.next-case-link em { font-style: italic; color: var(--vermilion); font-weight: 500; }
.next-case-link .arrow { color: var(--vermilion); font-weight: 700; }

/* Bottom CTA (work + case studies) */
.bottom-cta {
  padding: 100px 0;
  border-top: 1.5px solid var(--ink);
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: end;
}
.bottom-cta-headline {
  font-family: 'Archivo', sans-serif;
  font-size: clamp(48px, 6vw, 96px);
  font-weight: 700;
  line-height: 0.95;
  letter-spacing: -0.045em;
  color: var(--ink);
  font-variation-settings: "wdth" 95;
}
.bottom-cta-headline em { font-style: italic; color: var(--vermilion); font-weight: 500; }
.bottom-cta-right { padding-bottom: 16px; }
.bottom-cta-copy {
  font-size: 16px;
  color: var(--ink-soft);
  line-height: 1.6;
  margin-bottom: 28px;
  max-width: 440px;
}

/* ==========================================================================
   FOOTER
   ========================================================================== */
footer {
  padding: 40px 0 60px;
  border-top: 1.5px solid var(--ink);
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-soft);
  font-weight: 500;
}
footer a {
  color: var(--ink);
  text-decoration: none;
  margin-left: 28px;
  transition: color 0.2s;
}
footer a:hover { color: var(--vermilion); }

/* ==========================================================================
   RESPONSIVE
   ========================================================================== */
@media (max-width: 900px) {
  .wrap { padding: 0 24px; }
  .hero-grid, .contact, .case-hero-grid, .bottom-cta {
    grid-template-columns: 1fr;
    gap: 32px;
  }
  .section-head, .about, .work-teasers, .see-all, .brands, .press,
  .work-section-head, .framework, .solution, .role, .next-case, .packaging-row {
    grid-template-columns: 1fr;
    gap: 24px;
  }
  .press { margin: 0 -24px; padding: 60px 24px; }
  .press-gif { max-width: 100%; }
  .about-photo { position: static; max-width: 100%; }
  .hero-title { font-size: clamp(80px, 24vw, 140px); letter-spacing: -0.055em; }
  .hero-grid { margin-top: 12px; padding-top: 0; border-top: none; gap: 32px; }
  .teasers-grid, .work-grid, .framework-grid {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .work-grid { gap: 48px; }
  .framework-grid { gap: 24px; }
  .packaging-thumbnails { grid-template-columns: repeat(2, 1fr); }
  .brands-grid { grid-template-columns: repeat(2, 1fr); }
  .nav-links { gap: 14px; }
  .nav-links a { font-size: 10px; }
  .nav-links .num { display: none; }
  .hero-meta {
    font-size: 10px;
    letter-spacing: 0.10em;
    gap: 8px;
    margin-bottom: 56px;
  }
  .aside { align-items: flex-start; padding: 9px 14px; line-height: 1.5; }
  .aside::before { margin-top: 5px; flex-shrink: 0; }
  .section-num .big { font-size: 60px; }
  .case-hero-meta .year { font-size: 36px; }
  .contact-right { padding-bottom: 0; }
}