An ad campaign to build lasting connections for small businesses, by showing them that Adobe is not just for designers—it's for all creatives.
Adobe is having trouble making meaningful connections with
The software can feel confusing and overwhelming for
Adobe appealed to
The future belongs to those who create.
For two decades, Adobe has been the Mount Everest of creative software, giving people the tools to alter their reality.
Adobe wanted a campaign to help them build lasting connections with small businesses, establishing themselves as an invaluable parter for years to come.
Adobe is _____________
a storytelling device
Influencers take part in an 8-part docuseries about how they use Adobe to tell their stories.
18.2M on Instagram
13.9M on TikTok
8.9M on Youtube
15.3M on Instagram
11.3M on Youtube
Comedians & Podcasters
Cody Ko & Noel Miller
251K on Instagram
1.1M Spotify listeners
8.4M on Youtube
Adobe is not just
for the "designers"
Although a mighty tool, Adobe can be overwhelming and often times intimidating, but it doesn't have to be. The campaign will feature different gen-z solopreneurs using Adobe