'How Do
You Adobe?'
Campaign, Print,
Digital Strategy
CLIENT
Adobe
YEAR
2022
An ad campaign to build lasting connections for small businesses by showing them that Adobe is not just for designers—it's for all creatives.
PROBLEM
Adobe is having trouble making meaningful connections with
small businesses​
INSIGHT
The software can feel confusing and overwhelming for
non "designers"
WHAT IF
Adobe appealed to
all creators?
​
The future belongs to those who create.
For two decades, Adobe has been the Mount Everest of creative software, giving people the tools to alter their reality.
​
Adobe wanted a campaign to help them build lasting connections with small businesses, establishing themselves as an invaluable parter for years to come.
Gen-Z
Solopreneurs
Adobe is _____________
a storytelling device
Influencers take part in an 8-part docuseries about how they use Adobe to tell their stories.
Adobe is not just
for "designers"
Although a mighty tool, Adobe can be overwhelming and often times intimidating, but it doesn't have to be. The campaign will feature different gen-z solopreneurs using Adobe
