'How Do You Adobe?'

Campaign, Print,

Digital Strategy

CLIENT

Adobe

YEAR

2022

An ad campaign to build lasting connections for small businesses, by showing them that Adobe is not just for designers—it's for all creatives.

PROBLEM

Adobe is having trouble making meaningful connections with
small businesses

INSIGHT

The software can feel confusing and overwhelming for

non "designers"

WHAT IF

Adobe appealed to

all creators?

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The future belongs to those who create.

For two decades, Adobe has been the Mount Everest of creative software, giving people the tools to alter their reality. 

Adobe wanted a campaign to help them build lasting connections with small businesses, establishing themselves as an invaluable parter for years to come. 

 Gen-Z
Solopreneurs

Adobe is _____________

a storytelling device 

Influencers take part in an 8-part docuseries about how they use Adobe to tell their stories. 

Adobe is not just
for the "designers"

Although a mighty tool, Adobe can be overwhelming and often times intimidating, but it doesn't have to be. The campaign will feature different gen-z solopreneurs using Adobe   

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