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STRATEGY DESIGN & BRANDING STUDIO 

even when it breaks
your egocentric,
little scribbler's heart—
Kill Your Darlings.

In writing, to 'kill your darlings' means getting rid of anything that doesn't help tell the story—In branding, it's the same thing. 

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I'm Sam

independent consultant

and killer of darlings.

 Driven By 

 the 'WHAT IF?' 

 KYD WORK