What if?
The question that drives me. I'm an art director and brand strategist, always thinking about how to make things better.
Sam Bellisfield. Milton Glaser Studio alum. Masters in Branding from SVA. A decade of work across consumer, tech, retail, fashion, F&B, politics, cannabis, and AI.
Open to strategy & art director rolesCase studies, with the thinking left in.
I'm endlessly fascinated by people and how they actually think.
Genuine curiosity about people is the core of how I practice. Not audiences, not demographics. The actual humans behind every project. I've built a career earning trust quickly, asking the right questions, and surfacing the insight that doesn't show up in a research deck.
Most strategists live inside one discipline. I've always moved across three: research, strategy, and execution, because the best work requires all of them. The handoff between them is where most work fails.
I'm currently building an AI automation agency while freelancing across brand strategy, design, and political communications. The goal is to bring that full range into a creative team where strategy and craft carry equal weight.
It got me through grad school, and it still runs every project. The idea I'm most attached to is rarely the one the work needs.
across a decade.
/ PRINT Magazine
/ 2022 ↗
"Samantha Bellisfield turns Wordle answers into wildly offbeat branding exercises." PRINT Magazine / SVA Branding 100 Days View the full project on Instagram ↗
Let's work.
Currently open to brand strategy and art director roles. Select project engagements available when the fit is right. Email is fastest.
sbellisf@gmail.com LinkedIn ↗