Art director & brand strategist / A decade in

What if?

The question that drives me. I'm an art director and brand strategist, always thinking about how to make things better.

Sam Bellisfield. Milton Glaser Studio alum. Masters in Branding from SVA. A decade of work across consumer, tech, retail, fashion, F&B, politics, cannabis, and AI.

Open to strategy & art director roles
Selected work 01

Case studies, with the thinking left in.

Featured Four projects.
Full case studies
on the work page.
HeadVet — AI automation for veterinary practices
Brand strategy · Identity2025

HeadVet. AI automation, built for people who deliver care.

Founded an AI automation agency for veterinary practices. Positioning, naming, identity, and workflow design built to make automation feel like support, not disruption.

Read case ↗
Oumlil — Aesthetics over beauty bus shelter campaign
Art direction · Identity2022

Oumlil. Luxury menswear built on cultural duality.

Identity system for a Moroccan-American menswear label, built around the collision of Latin and Tifinagh letterforms. Tension as elegance.

Read case ↗
Canncestra — CBD + science product family
Creative direction · Identity · Packaging2022

Canncestra. CBD meets science.

Full brand build for a CBD pain relief company founded by a botanist, an herbalist-nurse, and a pharmacologist. An educational framework that turns proprietary science into something the average person actually understands.

Read case ↗
Walmart Great Value — house brand refresh
Brand strategy · Repositioning2022

Walmart. Future-proofing a Forbes 100.

An exploratory innovation project reframing Walmart as a life-improvement brand. Three pillars, a house-brand refresh, and a national campaign putting associates at the center of the story.

Read case ↗
See all work →
From the lab 02

I also build the tools that operationalize the strategy.

Bloom is a brand strategy intake I built for the founders who come to me unsure how to talk about what they're building. It walks them through positioning, audience, differentiation, and the brand core — the same questions I'd ask in a discovery call — and organizes their answers into a working strategy doc. They show up to our first session with clarity. I show up with a real foundation to build on.

Bloom — brand strategy agent. The interface shows seven phases of brand intake (Intake, Positioning, Audience, Brand Core, Differentiation, Visual, The Model) with Sam, the agent, asking the first question.
Bloom · Brand strategy agent
Open Bloom ↗
About 03

I'm endlessly fascinated by people and how they actually think.

Sam Bellisfield, art director and brand strategist

Genuine curiosity about people is the core of how I practice. Not audiences, not demographics. The actual humans behind every project. I've built a career earning trust quickly, asking the right questions, and surfacing the insight that doesn't show up in a research deck.

Most strategists live inside one discipline. I've always moved across three: research, strategy, and execution, because the best work requires all of them. The handoff between them is where most work fails.

I'm currently building an AI automation agency while freelancing across brand strategy, design, and political communications. The goal is to bring that full range into a creative team where strategy and craft carry equal weight.

Kill your darlings is the discipline underneath all of it.

It got me through grad school, and it still runs every project. The idea I'm most attached to is rarely the one the work needs.

Worked with A partial list
across a decade.
got milk?
Ralph Lauren
The Pioneer Woman
AT&T
Tommy Hilfiger
COBY
Black+Decker
Calvin Klein
Betty Crocker
NJ Dems
John Varvatos
Todd Snyder
Press
/ PRINT Magazine
/ 2022 ↗
"Samantha Bellisfield turns Wordle answers into wildly offbeat branding exercises." PRINT Magazine / SVA Branding 100 Days View the full project on Instagram ↗
SVA Branding 100 Days animated illustration
Contact

Let's work.

Currently open to brand strategy and art director roles. Select project engagements available when the fit is right. Email is fastest.

sbellisf@gmail.com LinkedIn ↗